Reference from The Straits Times 15th May 2013;
Come Jan 2 next year, consumers can start adding their phone numbers to the national Do-Not-Call Registry to avoid getting calls and messages from telemarketers.
The Government-funded registry is a key part of the new Data Protection Bill, which became law on Jan 2 this year. The law aims to protect personal information from being stolen or indiscriminately collected and used for marketing purposes.
From next year, consumers will be able to opt out of telemarketing calls, faxes, as well as short messages (SMS) and multimedia messaging service (MMS) messages. The Do-Not-Call framework also covers messages sent via instant messaging apps with the most widely used being WhatsApp.
“From the business perspective, technological advances have given insights into customers’ needs, wants and behaviour. Businesses collected data to deliver personalized services and customized products,” said Minister of Communications and Information Dr Yaacob Ibrahim on Wednesday at the launch of the Personal Data Protection Commission, which is tasked to enforce the newly minted Personal Data Protection Act.
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